A DYNAMIC ARRIVAL INTO THE FILM SETS THE PACE AND SHOWS THE PRODUCT IN 360

30 SEC _ KEY VISUAL ELEMENTS

AERODYNAMICS SIMULATION TESTS PHOTOGRAPHED IN A MINIMAL BLACK ENVIRONMENT

WIDE SHOTS SHOWING THE FORCES ACT UPON THE HELMUT

DYNAMICALLY COMPOSED CLOSE UPS DEMPONSTRATE A STRONG SENSE OF PHYSICAL FORCE COMING FROM THE SIMULATED WIND

I HAVE EXPLORED ADDING A BIKE / FIGURE INTO THE MIX

WE ARE CONDUCTING SOME FURTHER TESTS HERE

30 SEC _ KEY VISUAL ELEMENTS CONT’

INTERIOR TEXTURES DOCUMENT THE TRANSIT OF LIGHT ACROSS THE OBJECT, PLAYING ON OUR SENSE OF SCALE AND OFFERING A UNIQUE PERSPECTIVE INSIDE

TEASER 10 SEC

THE TEASER WILL CUT WIDER FOOTAGE OF THE MAAP / KASK 3d LOGOS IN THE WIND TUNNEL WITH ABSTRACT / CLOSE DETAILS OF THE HELMET, SETTING THE STAGE FOR THE MAIN FILM BUT NOT GIVING TOO MUCH AWAY

XX _ JR

ENVIRONMENT _ KEY DESIGN ELEMENTS

NEUTRAL PALETTE

SIMPLE ‘ EXPERIMENT ‘ SPACE

MINIMALIST WITH TRACES OF FUNCTIONAL TECHNOLOGY